What Is Strategic Planning?
A Strategic Business Plan is much more than a tool to obtain financing. If you still have all your plans and ideas locked up inside your head, preparing a strategic plan can help you clarify your company's direction. It can ensure that your key leaders are all on the same page, and keeps both management and staff focused on the tasks at hand.
When You Need a Strategic Plan
Plan For Success
The Strategic Plan provides a blueprint, describing your company, its products, the competitive environment, management team, financial health, and business risks.
Identify and describe target customer profiles and benefits
Justify plans with comprehensive research
Develop detailed marketing and promotional campaigns
Create staffing plans with key player identification
Establish management systems and implementation timelines
Project financial plans including costs and break-even analysis
Identify building and equipment needs
Formulate company milestones and timelines